Yes, Apple will be on your TV, either now or soon enough.
This may not happen only if no one else is able to do a better integration job, among content device and UI before their dominance in digital content extends to own TV as well.
With a good analogy, Gregory Huang describes it as “Apple is stretching the size of the screen from iPods to iTV”.
TV is going to be the turf of strong competition: you can see device makers (more the big TV names Sony LG Samsung, than the Roku’s, I reckon); the usual technology suspects Amazon Google Apple Microsoft, with some interesting entries like Netflix; and who knows if cable or TV operators will have a say.
Competition thus is fine, and I am not sure I have a feeling for what the scenario will be in 3/5 years; what I know is that current TV is outdated, and we’re decreasing our time with it.
When I think of what we do with television, gaming is one, while there is a decreasing number of things I (we, as a family) do watch, as long as we do not bridge and include internet content already.
The main content segments that would affect my TV decisions (and yes, I am not the average guy maybe), in no particular order, are:
Of these, in the scenario of the new TV that I consider, most segments are already available in IP format thru various services (Hulu, Netflix, Amazon) and more will be soon; sport is very fragmented; the only area that was still mostly absent is kids, but interestingly enough the Apple announcement included Disney in their allies.
So: when can we switch off the cable? (I think I wish we could plan for that….)