Real fun to read this interview to Werner Vogels – he puts in perspective that technology is not only central to tech companies, but can represent the success factor for other industries (retail for Amazon). Oh yeah.
And that… their approach to cloud computing was the by product of a strategic investment to support their original business, and the extra quick increase in capacity demand of the Xmas season. LOL.
Now that AWS is a self-standing business, and I might say one of the most successful cloud platforms so far, it will be interesting to see if Amazon will continue investing in it, or what role it will play in the overall Amazon strategy, which is of course (and rightfully so) still very centered on retail.