Comscore has released new data that analyze what folks do on their mobiles: US, Japan, Europe. What we do differs a lot, with Japan far more advanced in the use of mobile web and apps.
At the end, it is amazing to see how in a global world behaviors are still growing so differently across these 3 regions….
Socialmedia is strongest in US, TV is in Japan, games in Europe. Facebook is not yet in the top 4 in Japan…
While the penetration of communications (text + email) is the same in all geos, in Europe it’s far more leveraging text (cheaper, but with many limitations), Japan is first again in email. You get many more data as per demographics, enjoy.