Why “gamization” is relevant to your business

Gamization is one of the “must do” trends in internet & apps market – add a “social gaming UI” to entice users to use your app, entertain them as you address them.
The new research from Flurry now says that on the iOS (the only media platform that already enables in-prod ecommerce)  micro-transactions generate 1.6B US$ this year, more than advertising; and it’s growing.

Flurry AdvertisingRevenueShift VGs resized 600

“As social games continue to expand their consumer reach, demonstrating their ability to attract an audience beyond teenagers using iPod touches, their relevance will increase.  In fact, with mobile social game critical mass now rivaling TV prime time viewership, Flurry anticipates a stronger ad revenue generation through mobile social networking and games in 2011.  Over the next 18 to 24 months, Flurry predicts strong revenue growth from both virtual goods and advertising revenue from social gaming.”

About cmalaguzzi

I am a Mktg and Biz Dev Exec, with a passion for technology. Love to spend time on IT strategy, innovation, partner ecosystems, business productivity.
This entry was posted in Internet, Technology/IT and tagged , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s